About me
Dr. Troy Hiduke Campbell is a behavioral scientist with an artistic
heart. He holds a PhD in consumer and organizational psychology from
Duke University. He has served as a marketing professor at the
University of Oregon and as a researcher at Walt Disney Imagineering and
Netflix. His work includes frequently cited academic research and
public writing on the intersection of science, business, and art through
his platform, Hiduke House. Today, he is the Chief Scientist at the
improv-based company On Your Feet.
